Beamr Imaging Ltd. Video Technology Company Demonstration Video










Beamr serves the world's top MSOs and streaming video distributors as the industry’s top designer of CAE (content-adaptive encoding) and video optimization technology which enables superior video quality, excellent CPU performance, and excellent bitrate efficiency for managed services, OTT content distributors, TV networks and video streaming platforms. Backed by 44 granted patents, Beamr's perceptual optimization technology has been integrated with our HEVC and H.264 codecs. CABR (Content-Adaptive Bitrate) is a revolutionary rate-control mode that enables guaranteed quality to be delivered at very low bitrates. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.

The advanced imaging technology Beamr developed for our codecs are covered by 11 granted patents that are a part of the 44 total patents the company holds that cover our breakthrough video optimization developments. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for OTT services, streaming video platforms, and CDNs. At the same time, video system operators must be prepared for advanced entertainment content, by embracing new technologies, capabilities, and codecs such as HEVC, HDR, and 4K.

As a pioneer of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr is well versed in the area of using a human visual system aligned quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the anchoring feature for the company's HEVC encoder Beamr 5x and the H.264 encoder Beamr 4x. CABR is the most effective way to ensure the highest video quality at the lowest bit rate. By activating CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.

The Beamr quality measure has been in development since 2009. After years of refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for verifying image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with human viewing results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been INFO introduced - it is also necessary to preserve the quality of the video's temporal flow. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under regular viewing conditions. This is a secret to how the process is able to guarantee image quality.

At NAB 2019, Beamr showed the results of an Intel silicon powered CABR solution, where for the first time, streaming video distributors and 5G mobile operators will be able to use multi-access edge computing to deliver the density, cost, and bitrate efficiency required by high-volume applications like cloud gaming, 5G connected autonomous cars, low latency live sports streaming, AR, or any use case where high video quality at low bitrate is needed. For platform engineers, silicon accelerated CABR allows new product frontiers for demanding applications like video editing and publishing on the newest generation of mobile devices, tablets, and desktop computers.

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